Sanaulla Store

Boosting International Expansion and Revenue Growth for SanaullaStore.com

Challenge:

SanaullaStore.com, a leading fashion marketplace, sought to expand its digital footprint, increase organic user growth, and drive international sales while ensuring a seamless user experience and strong customer retention.

Solution:

We implemented a comprehensive digital strategy, combining SEO, performance marketing, and marketing automation to drive growth and scale internationally. Key aspects included:

  • SEO & Performance Marketing: Developed a tailored SEO strategy, optimizing on-site content and targeting high-intent keywords to attract qualified organic traffic. Alongside, we ran performance marketing campaigns across Google Ads, Meta Ads, and YouTube to boost user acquisition, focusing on maximizing reach and ROI.
  • User Flows & Customer Journeys: Designed and optimized user flows to guide customers from discovery to purchase, using personalized ad campaigns and content that resonated with both local and international audiences.
  • Conversion Optimization: Conducted A/B testing on landing pages and product pages, improving page load speed, optimizing call-to-action buttons, and enhancing the checkout experience to increase conversion rates.

Results:

  • Grew from 500 to 14,000 organic daily active users.
  • Expanded monthly active users from 60,000 to 600,000.
  • Achieved a 6X increase in revenue and maintained a 12-15X ROAS.
  • Drove 40% of total sales revenue through international market expansion.
  • Increased customer retention and lifetime value by 4X, using personalized marketing automation and enhanced customer journeys.