Client: Motkalem – Speech Programs for Stuttering
Reducing Lead Costs and Maximizing ROAS for Motkalem
Challenge:
Motkalem needed to lower the cost of acquiring leads while increasing the quality of conversions for their speech therapy programs.
Solution:
We refined their targeting strategy across digital platforms and optimized ad creatives to resonate with both parents and adults seeking therapy solutions. Our approach included conversion-focused landing pages and performance marketing.
Results:
- Increased conversion rate by 2.5X.
- Reduced lead costs by 60% through targeted ads.
- Achieved 15X ROAS and doubled lead connectivity, significantly improving the efficiency of their ad spend.